Welcome to the American Marketing Association's inaugural 2021 Regional Conference! 

As we know, this year had its series of challenges, but it has also promoted innovation in the marketing world. Given the ways in which our work culture and our way of thinking has changed, the Regional Conference theme is AMA Masks Up: Embracing the New Normal. 

This conference will be held virtually on March 2nd, from 6:00 to 9:00 PM EST, completely free of charge. 

The conference will begin with an opening speech made by Dean Singleton at 6:00pm, followed by a quick Q&A. 

Attendees will then go into breakout rooms based on their group. 

At 6:30pm, the 'Gold' group will start with employer roundtables with professionals in the media and marketing industries, followed by a series of marketing competitions at 7:15pm. Those competitions include Planning Your Dream Marketing Week, Marketing Strategy, and an Elevator Pitch, all judged by AMA members themselves. The 'Blue' group will have the same events in reverse, where they will start with the marketing competitions and segue into the employer roundtable. 

Both groups will converge for a concluding keynote speech at 8:00 PM, made by Juan Carlos Mesa, the Associate Director of Data, Technology & Business Operations from Omnicom Media Group. 

The Zoom links will be provided for each group once you are registered. 

Please RVSP by February 22nd, 2021. 

If you have any questions, please contact the 

Regional Conference Director, Sydney Ochoco at so26117n@pace.edu or the 

Chief Communications Coordinator, Grace Vespa at gracervespa@gmail.com.